KOONG, Lin Loong 孔令龍

Mr. Lin Loong, Koong, JP 孔令龍 太平绅士

Reanda LLKG International Chartered Accountants, Managing Partner

K-Konsult Group, CEO

Current Position and Professions

  • President of South East Asia & South Asia Region of Reanda International Network and the Chairman of its International Tax Panel
  • Practising Auditor of Malaysia
  • Licensed Tax Agent of Malaysia
  • Qualified Malaysia GST Compliance Assurance Programme (MyGCAP) Reviewer

Professional Membership

  • ASEAN Chartered Professional Accountant (ASEAN CPA)
  • Chartered Accountant, Malaysian Institute of Accountants (MIA)
  • Fellow Member, Chartered Tax Institute of Malaysia (CTIM)
  • Associate Member, The Chartered Institute of Management Accountants of UK (CIMA)
  • Associate Member, Institute of Internal Auditors Malaysia
  • Member, CPA Australia
  • Member, The Malaysian Institute of Certified Public Accountants (MICPA)
  • Active Member, The Kampuchea Institute of Certified Public Accountants and Auditors (KICPAA)

Chamber/Organisation Appointment

Mr. Koong has been actively involved in various commerce and community services. He is currently:

  • Board Member cum Chairman of Audit Committee of SME Corporation Malaysia (SME Corp.), Ministry of Entrepreneur Development and Cooperatives
  • Member of Franchise Advisory Committee, Ministry of Domestic Trade and Consumer Affairs, Malaysia
  • Member of Customs Oversight Committee, Royal Malaysian Customs
  • Member of Small Debt Resolution Committee (SDRC) of Credit Counselling and Debt Management Agency (AKPK), Bank Negara Malaysia
  • Council Member of Chartered Tax Institute of Malaysia (CTIM) & Chairman of its Membership Committee
  • Treasurer of the Associated Chinese Chambers of Commerce and Industry of Malaysia (ACCCIM); Chairman of ACCCIM SMEs Committee cum Adviser of Finance and Capital Market Committee
  • ACCCIM Representative to SST Technical Committee, Royal Malaysian Customs Department
  • Council Member, National Chamber of Commerce and Industry of Malaysia (NCCIM)
  • Deputy Chairman, Investor Relations and Strategic Partnership Committee of
  • Malaysia-China Business Council (MCBC)
  • Guangdong-Hong Kong-Macao Greater Bay Area Professional Talent Tank
  • Industrial Advisor for the Bachelor of Arts in English Language (Honours) Programme, Xiamen University Malaysia
  • Member of Industry Expert Committee (Finance and Accounting), Human Resource Development Corporation (HRD Corp.), Ministry of Human Resources, Malaysia
    Independent Director, Malaysian Social Entrepreneurs Foundation (MSEF)
  • Independent Non-Executive Director of Parkson Retail Asia Limited, a
  • Singapore SGX Listed Company
  • Independent Non-Executive Director of Parkson Retail Group Limited, Listed Company in The Stock Exchange of Hong Kong Limited
  • Mr. Koong is regular speaker, moderator and commentator of Tax and SME forums and roundtable discussions by Professional and Trade Associations.

Author of Taxation Books

Mr. Koong is the author of taxation books:

  • “Be taxwise, Be rich!” 2012
  • “Be taxwise, Be rich!” 2013
  • “New Age GST!” 2014
  • “New Age GST-Simplified Version” 2014
  • “Old Master Q and GST!” 2015

He is also the chief editor of the Reanda International Network’s publications as below:

  • Business Guidebook~ “Doing Business in China” 2018
  • Series of Reanda International Network Biyearly-published Tax Handbook~ “Tax Year Book”, 2013, 2015/2016 & 2018/2019


  • Ahli Setia Negeri Sembilan (“ANS”) by His Royal Highness Yang Dipertuan Besar of Malaysian State of Negeri Sembilan in 2005;
  • “2011 the World Top 10 Outstanding Overseas Chinese of Guangdong Origin” at the 6th Conference of the World Guangdong Community Federation held in Bangkok, Thailand;
  • Justice of Peace (“JP”) by Yang di-Pertua Negeri Melaka, Malaysia in 2012;
  • “World Outstanding Young Leader” by Yazhou Zhoukan (“Asia Weekly”), one of the most popular Chinese language international affairs newsweekly publish in Hong Kong, 2019
  • “Global Distinguished Chinese Organisation Leader” by Yazhou Zhoukan (Asia Weekly), 2022
  • Darjah Pangkuan Seri Melaka (D.P.S.M.) carrying the title “Datuk” by Yang di-Pertua Negeri Melaka, Malaysia in 2022